Sugarboy is a Nigerian music artist whose real name is Umoren Akanimoh Felix. He was born on April 15, 1992, in Uyo, Akwa Ibom State, Nigeria.

Sugarboy rose to fame after he signed a record deal with G-Worldwide Entertainment, the same record label that discovered and signed Nigerian music artist Kiss Daniel. He released his debut single "Hola Hola" under the label in 2016, which became a hit and garnered him a lot of attention.

His music is a fusion of Afrobeat, R&B, and dancehall, and he has released several other hit songs, including "Double," "Legalize," and "Kilamity" featuring Kiss Daniel.

In 2017, Sugarboy parted ways with G-Worldwide Entertainment and started his own record label, "Believe Sas Entertainment." He released his debut album, "Believe," in 2019, which features collaborations with other Nigerian music artists such as Ycee and Patoranking.

Sugarboy is known for his smooth vocals and catchy melodies, and he is considered one of the rising stars of the Nigerian music industry.